J.C. Hutchins and Scott Sigler, both of whom I know, were recently interviewed for Time Magazine. What were they interviewed about? Why a podcast of course! But not just any podcast, a novel podcast. Similar to an audiobook where you can listen to an audio version of a book, but entirely different. Both of them decided to release their novels in podcast format, meaning every new episode is another chapter of the novel.This is an awesome example on monetizing and promoting your podcast, or at least an outstanding way to garner enough attention (press included) to ink a six figure deal with a well known publisher.
It seems a ripe time for novel podcasting to grow. Traditional book publishers are struggling. Book sales are down; MacMillan has laid off employees, as have Random House and Simon & Schuster; and Houghton Mifflin Harcourt has suspended the purchase of most new manuscripts. With advance money drying up as well as contracts, Evo Terra says that aspiring writers now feel that “maybe I should try something on my own” and build an audience online.
Here is the link to the full article. Enjoy and tell me what you think: http://www.time.com/time/arts/article/0,8599,1872381,00.html
